Instant Starbucks

I like instant coffee. It's a lot easier than making a pot and there's virtually no clean-up. I wonder if this will sell well, considering it's significantly more expensive than most brands of instant coffee -

The new product, called Via, will be sold at Starbucks stores in packs of three for $2.95 and packs of 12 for $9.95, according to the Wall Street Journal. Customers can "brew" the coffee by emptying the granules into hot water.